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René Caovilla is proud to announce the opening of its first flagship store in Hong Kong in the renowned Harbour City Mall, which gives the heritage brand a regional foothold to accelerate growth across the region. Designed by the Italian architect duo Bonelli Radovic M2atelier - popular for their distinctive approach to style and interiors – the new boutique, 102 m2 with a façade of 12, blends modern elegance with sophisticated creativity. The new concept aims to represent the main values close to the brand: heritage, elegance and innovation. To enter a Caovilla store is to delve into a sophisticated atmosphere which hints at the Venetian leaving room, the perfect venue to display the “jewel shoes known as work of art”. The boutique materials come from the Venetian tradition such as golden surfaces and marble elements. The interiors warm and elegant colors succeed in creating a space where the shoe shines brightly.
Mr Edoardo Caovilla, Creative Director and CEO of the Company said: “Our retail strategy is to open stores in the main shopping malls around the world, and certainly Hong Kong was one of the locations on our map. The Hong Kong store is the first in Asia Pacific that is directly owned and managed by us. At the same time, we have received a lot of positive attention through working closely with local and regional key opinion leaders in fashion and lifestyle. We have started to engage with consumers through the many social media platforms and print media that we can access in Hong Kong” He added, “Hong Kong is strategically located in the heart of Asia and the retail industry here is sophisticated with a good diversity of discerning clientele in terms of both locals and visitors from around the world. It is the gateway for our Asia distribution and retail development.” The new opening represents a further step in René Caovilla international growth. Following Dubai, San Paolo and Hong Kong, more than 10 stores are due to open in the world’s leading cities over the next two years.